Ismail FIKRI !

Digital / Marketing / Sales

Profil picture Ismail Fikri

Ismail FIKRI !

Digital / Marketing / Sales

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Hi, I'm Ismail FIKRI !

Sales / Digital / Marketing specialist

Sales and marketing director with a proven track record of delivering excellent results through sales management, digital marketing and relationship management.
Highly motivated with a hunger to achieve exceptional results. I am an entrepreneur at heart and love the thrill of a commercial challenge. I firmly believe that the success of any organisation is driven by its people - I lead from the front and take pride in each and every person I work with.

Profile

Full Name

Ismail Fikri

Born

03 October 1988 - Casablanca, Morocco

Email

ismailfikri.pro@gmail.com

Find Me On

Education

Digital Marketing Analytics

MIT Sloan School of Management - December 2021 (Online Certificate)

Courses: Social media marketing, Integrated campaign management and performance measurement, Statistical modelling and predictive analytics for digital marketing

Master of Marketing and Communication

Macromedia University - September 2014 (Munich)

Courses: Strategic Marketing, Digital Marketing, Public Relations, Branding, Media economics, Communication theories

Cinema and audiovisual studies

La Sorbonne Nouvelle Paris III - June 2012 (Paris)

Courses: History of cinema, Movie production and distribution, Art history, Communication theories, Gender studies, Sociology

WORK EXPERIENCE

Digital Insights

Founder & CEO January 2021 - Current (Casablanca)

  • Management of a web developers’ team (designer, back-end and front-end) to develop and maintain the website
  • Implementation of tracking tools to measure the website’s traffic, set goals, objectives and analyze users’ behavior to optimize web experience through SEO and A/B tests
  • Multichannel strategy leveraging, paid (social, search), owned and earned media (SEO, PR) to build brand awareness and effective lead acquisition
  • Development of training courses in digital marketing for digital specialists
  • Growth hacking

Mohammed VI Polytechnic University

Sales & Marketing Manager June 2019 - December 2020 (Benguerir, Rabat)

  • Provided P&L reports, weekly forecasts, and budget performance information to the board of directors
  • Managed entire website building including RFP development, agency selection, creative direction, navigation design,technology implementation, marketing systems integration, internal application integration, and launch
  • Management of the executive education portfolio comprising international and multi-brands programs
  • Strategic planning of +10 programs strategies to build awareness and achieve sales objectives
  • Implementation of lead acquisition campaigns reporting on web metrics, conversion rates and profitability
  • Implemented marketing automation system to track all prospect activities on the website as well as in prospect emails from sales and marketing. Developed and implemented lead nurturing and drip marketing campaigns to convert prospects into leads. Trained sales team and monitored usage to ensure proper utilization and deliver maximum ROI
  • Identification of key decision makers and public servants leveraging email marketing and Linkedin to build momentum and ensure effective networking
  • Development of successful partnership with leading public agencies and private partners to achieve sales objectives
  • Selection and participation to national and international forums

Groupo Planeta Formations Universités

Team Leader December 2016 – May 2019 (Rabat)

  • Design all sales architecture/process, documentation, KPIs, and dashboard to ensure high level of consistency and performance.
  • Team and performance management
  • Mentoring and training of sales rep
  • Recruitment, appraisals, management of team members related to HR.
  • Collaboration with the marketing department to capture voice of customers, gather market feedback and use it in campaigns and marketing materials
  • Turned around low-performers by introducing best practice of consultative selling to team
  • Prospecting missions to high schools (b2c) and companies (b2b)
  • Participation in fairs and forums in Morocco and West Africa

AccorHotels

E-commerce Assistant & Sales rep February 2015 – November 2016

  • Consolidation of the production from corporate and leisure accounts
  • Verification of signed contracts with partners
  • Assuring a sound communication between hotels, OLTA & wholesalers (rate parity, stop sales, contracts agreement...)
  • Prospecting for new accounts in the corporate and leisure segments
  • Participated to national and international trade shows and exhibitions

Sen Production

Sales Rep January 2014 – December 2014 (Munich)

  • Development of commercial activity with the hotel industry
  • Competitive intelligence
  • Prospection
  • Creation of marketing content

Dream On

Sales Assistant January 2010 – December 2011 (Paris)

  • Management of a web developers’ team (designer, back-end and front-end) to develop and maintain the website
  • Implementation of tracking tools to measure the website’s traffic, set goals, objectives and analyze users’ behavior to optimize web experience through SEO and A/B tests
  • Multichannel strategy leveraging, paid (social, search), owned and earned media (SEO, PR) to build brand awareness and effective lead acquisition
  • Development of training courses in digital marketing for digital specialists
  • Growth hacking

SKILLS

PROFESSIONAL SKILLS

  • 95% Complete
    Marketing and sales strategies 95%
  • 95% Complete
    Sales development and enablement 95%
  • 95% Complete
    Communication 95%
  • 90% Complete
    Project management 90%
  • 95% Complete
    Public speaking 95%

SOFTWARE SKILLS

  • 40% Complete
    WordPress 40%
  • 60% Complete
    Hubspot 60%
  • 75% Complete
    Automation tools 75%
  • 85% Complete
    Medias buying & trafic management 85%

CODING SKILLS

  • 20% Complete
    Html / CSS 15%
  • 5% Complete
    JavaScript 5%

INTERESTS

SPORTS

Running, Strenght training, Footbal, Swimming

LITTERATURE

Dostoevsky, Louis Ferdinand Céline, Tahar Benjeloun, Marcel Proust

CONTACT

SEND ME A MESSAGE

Address

Cité mehdia N°8, Boulavard Anoual - Casablanca - Maroc

Phone No

+212 665 800 674

Email

ismailfikri.pro@gmail.com

Website

www.digitalinsights.ma

Thank You